Trekking Through U.S. National Parks

USA Tourism Bureau needed original and authentic storytelling content that can drive deep and strong emotional connection with Chinese consumers. The current content had no cultural relevance and failed to establish informative and engaging consumer journey. The bureau had not been able to design and deploy extensive in-China campaigns that can position itself as the go-to informational and educational hub for USA traveling. We leveraged Chinese traveling trend of outdoor and nature to create a 'Trekking Through National Park' campaign. And partnered with USA National Park Services, universities, NGOs, and state departments. Strategically collaborated with Chase Dong, the leading Chinese outdoor KOL to travel through all national parks in the U.S. The campaign partnered with 4 major video platforms to create massive media exposure with breathtaking original storytelling content. The campaign created a 'USA National Park' traveling wave which help client gain tremendous sustainable brand awareness and impact.